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40867715
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
89% of respondents would recommend this to a friend
товар №:
40867715
TJS 467
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What Stands Out
Strategic Insights
Offers comprehensive strategies to navigate digital transformation, empowering businesses to adapt and thrive in an increasingly digital landscape.
Practical Frameworks
Provides actionable frameworks and tools that help leaders implement digital changes effectively, ensuring a smooth transition into the digital age.
Expert Contributions
Features insights from renowned experts and case studies, delivering proven methodologies that enhance business performance and innovation.
Информация о продукте
- Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
| Publisher | Columbia University Press |
| Publication date | 5 April 2016 |
| Language | English |
| Print length | 304 pages |
| ISBN-10 | 0231163843 |
| ISBN-13 | 978-0231175449 |
| Item weight | 595 g |
| Dimensions | 16.26 x 2.79 x 23.11 cm |
Who Should Buy?
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Business Leaders
Executives focusing on transforming their organizations to meet digital challenges and competitive pressures effectively.
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Entrepreneurs
Startup founders looking to integrate digital technologies into their business models for increased efficiency and innovation.
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Marketing Professionals
Marketers wanting to leverage digital tools for enhanced customer engagement and data-driven decision making in campaigns.
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Traditional Businesses
Companies resistant to change that may not be ready for the digital transformation insights provided.
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Business Process Reengineering Editorial Review
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) is an insightful resource for professionals navigating the digital landscape. This well-structured book, published by Columbia University Press on April 5, 2016, spans 304 pages and offers practical strategies like the platform business model and customer network model, making it a valuable read for anyone interested in digital leadership. Readers have commended its relative ease of understanding and the clear distinctions made about what constitutes disruption. However, some were left wanting more details regarding the tools referenced, as the author's website didn't yield the expected information.
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Плюсы
- Practical strategies for digital transformation
- Clear explanations without jargon
- Engaging historical context and theory
- Well-structured for easy navigation
- Valuable for digital leadership learning
Минусы
- Some details are missing from the author's website
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